- Erasmus Plus in Malta -
Web Tools for Professionals
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Activity Programme
Day 1: Presentation and Introduction
MORNING: Presentation of Lexema programs, main activities and staff.
AFTERNOON: Introduction to digital marketing.
Day 2: Learn how to use Social media and SEO
MORNING: Discover social media (Facebook, Twitter, LinkedIn, Youtube Channel, Google+. Pinterest) and learn how to use them for web marketing.
AFTERNOON: Learn how to reach a wider audience through SEO tools (Key SEO concepts, search results and positioning, benefits of search position).
Day 3: Improve your visibility through newsletter and blogs
MORNING: Engage your public through newsletter campaigns, learn how to build a successful newsletter and how to track results.
AFTERNOON: Learn how to create a blog, why would you need a blog, how to build blog articles.
Day 4: The importance of graphic material and videos in the web marketing
MORNING: How to create graphic material for posts and marketing campaigns through using several free online tools, what are the elements that you have to consider when starting a marketing campaign.
AFTERNOON: How to create graphic videos to promote your organization or individual initiatives.
Day 5: Learn in practice with job shadowing
FULL DAY: Discover directly how a marketing organisation works through job shadowing. This activity involves following a local company throughout a workday, to get a close look at what a marketing job involves.
Day 6: Discover Malta with the Highlights Tour
FULL DAY: General tour of the most interesting and popular places in Malta. Discover history, culture and beauty of the island’s capital Valletta.
Day 7: Departure Day
MORNING: Final evaluations
AFTERNOON: Delivery of the Certificates of Participation
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FEES AND REGISTRATION
This course is funded by ERASMUS+ Programme. The amount of funding depends on the rules of the Member State from where the applicant applies. The funding will cover course fees and training material.
COURSE OVERVIEW
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This course is ideal for all those educators (primary & secondary teachers, university staff (academic & admin), adult educators, trainers & coaches) who want to acquire information about biological agriculture, learn about biological production methods, compare and contrast bio-production methods, exchange best practices on bio-production, learn about Maltese laws on biological production, understand the mechanism of the biological production chain.
COURSE STRUCTURE
The seminar is spread over 7 days, from Sunday till Sunday. Every day would consist of a morning session and an afternoon session with one coffee break. The program will include also excursion and business visits.
PROGRAMME PACKAGE FEES INCLUDED
Course Fee Registration Fees Tuition/Training; Mobility Pass Certificate End of Course Certificate.