Web Tools for Professionals

Activity Programme

 

Day 1: Presentation and Introduction

 

MORNING: Presentation of Lexema programs, main activities and staff.

AFTERNOON: Introduction to digital marketing.

 

Day 2:  Learn how to use Social media and SEO

 

MORNING: Discover social media (Facebook, Twitter, LinkedIn, Youtube Channel, Google+. Pinterest) and learn how to use them for web marketing.

AFTERNOON:  Learn how to reach a wider audience through SEO tools (Key SEO concepts, search results and positioning, benefits of search position).

 

Day 3: Improve your visibility through newsletter and blogs

 

MORNING: Engage your public through newsletter campaigns, learn how to build a successful newsletter and how to track results.

AFTERNOON:  Learn how to create a blog, why would you need a blog, how to build blog articles.

 

Day 4: The importance of graphic material and videos in the web marketing

 

MORNING: How to create graphic material for posts and marketing campaigns through using several free online tools, what are the elements that you have to consider when starting a marketing campaign.

AFTERNOON: How to create graphic videos to promote your organization or individual initiatives.

 

Day 5: Learn in practice with job shadowing

 

FULL DAY: Discover directly how a marketing organisation works through job shadowing. This activity involves following a local company throughout a workday, to get a close look at what a marketing job involves.  

 

Day 6:  Discover Malta with the Highlights Tour

 

FULL DAY: General tour of the most interesting and popular places in Malta. Discover history, culture and beauty of the island’s capital Valletta.

 

Day 7:  Departure Day

 

MORNING: Final evaluations

AFTERNOON: Delivery of the Certificates of Participation

 

White Paint
Tubo di vernice blu
Quilt tradizionale
Opera Interprete cinese
Paesaggio di fantasia
Pulizia ceramica
Tempo di swing
La chiave
Palloncini stellati
Le navi in ​​mare
Pittura fuori
Tiro giù
Argilla cruda
Dipinto religioso
Porto
Blu Quilt

Fees and Registration

This course is funded by ERASMUS+ Programme. The amount of funding depends on the rules of the Member State from where the applicant applies. The funding will cover course fees and training material.

 

Course Overview
 

This course is ideal for all those educators (primary & secondary teachers, university staff (academic & admin), adult educators, trainers & coaches) who want to understand the most important theories and approaches to intercultural communication and become familiar with a range of different intercultural competence models. The importance of fostering intercultural competence is highlighted in modern education theory and practice.

 

Course Structure
 

The seminar is spread over 7 days, from Sunday till Sunday. Every day would consist of a morning session and an afternoon session with one coffee break. The program will include also excursion and business visits. 

 

Programme Package Fees Includes
 

Course Fee Registration Fees Tuition /Training;  Mobility Pass Certificate End of Course Certificate.

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